In the event that you've ever had a shared website hosting account in the past or you have dealt with any other type of online service, you're probably well aware from your personal experience that for certain things it is better to consult with a live person over the phone instead of exchange support tickets or emails. If you'd like to learn more about a specific service before you decide to order it or if something small-scale should be done, for example, it'll be much easier and faster to get it done in real time. If you can get in touch with representatives over the phone, it's very likely that you are using the services of an actual website hosting supplier, not just a reseller. The level of support that you will get on the phone differs between different providers - from standard matters to dedicated technical support. Generally most of the providers offer pre-sales assistance and first level telephone support, while more complex technical matters are managed through email or tickets.